Founder, Asnani CPA
Most business owners don’t know the health of the business because they are not maintaining and monitoring the financial statements in a timely manner. It is hard to ‘do it yourself” because most of the time is spent on running the business. So it is better to have a good accounting professional helping the business. It is also important to find an accounting professional you can trust and it happens if the values are aligned. Shamal also suggested that it is important to hire well, both in-house and outsourced.